12th January 2015

On Thursday 15th of January a campaign called ACTION/2015 will be launched worldwide.
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Below are information on the campaign.

CEPS invite all CEPS accredited CSOs to share this information with your individual members.
You are being invited you to share with us, activities that you are organising that touches the areas mentioned and ideas you have on activities that we can organise as a platform.

1. What is action/2015?
action/2015 is a growing citizen’s movement of nearly 1,000 organisations around the world coming together to raise awareness of how important 2015 is and to demand truly ambitious agreements on poverty, inequality and climate change in 2015. The action/2015 movement will ensure that when political leaders meet and make decisions during two major United Nations summits convening in 2015, they will feel the intense and unavoidable pressure of the caring masses—and as a result will be more likely to take decisive and ambitious action.

2. What is the significance of 2015?
The year 2015 is a test of our human rights and values. The year ahead is a historic opportunity for us to come together as a global community to demand equality for all and ensure that every member of our family—now and future generations—are able to lead good and dignified lives enriched with opportunity. In 2015, global leaders will hold two remarkable United Nations summits for both people and the planet. There’s one summit in September that will result in new global goals—a framework to end all forms of poverty, discrimination and inequalities. The other summit in December will set new climate action targets—a crucial step toward a safer planet. These decisions taken together should lay the foundation for addressing the world’s most pressing challenges.

3. Why is the campaign called action/2015?
The name simply reflects what the campaign wants everyone—from global leaders to citizens and communities around the world—to do: take action. Including the year 2015 emphasises the urgency and immediate need for action. action/2015 is easily translatable, and adaptable to different priorities, e.g., action/climate, action/inequality or action/poverty.

5. What is the context from the development community that helped lead to the creation of action/2015?
In the run-up to 2015, we knew these three critical things:
i.The world is off track for ending poverty, tackling inequality and avoiding dangerous climate change.

ii.It doesn’t have to be this way. We have the tools, knowledge and resources to fix some of our greatest challenges.

iii. Campaigning can be impactful. From campaigning on issues in areas such as the right to access antiretroviral medications for treatment of HIV infection to childhood immunizations to protecting the ozone—when we come together we can make a difference. Creating the future we need will take increased campaign pressure from us—you and me—to get world leaders to make and keep their commitments for a better world.

6. What is the message for global leaders from action/2015?
When political leaders meet and define their positions in the agreements in 2015, they will know that millions and millions of people will be:
· Demanding their human rights
· Listening to their promises
· Ready to hold them accountable for what they do in the years to come

7. What are the campaign’s key principles?
The campaign is:
· Inclusive—Open to anyone that supports the campaign’s vision and would like to join this flotilla movement.
· Enabling—action/2015 has a set of opt-in ideas and global moments to enable all organisations to increase their impact by linking to a global movement.
· Light touch—There is no centralised sign-off process or heavy decision making structure for activities.
· Open source—The campaign signifier and campaign products assets are open for everyone to use. Exclusive focus on popular mobilisation and public engagement.
This is an opt-in coalition, the door is open, come and help us make the movement huge.

8. What is the campaign timeline?
Throughout 2015 there will be moments when the movement comes together to deliver campaigning activity at the same time to amplify our collective voice.
15 January: Global & National Launch of action/2015
8 March: International Women’s Day
22 April : Earth Day—Global Citizen Concert
May: Global Moves for Justice & Global Week of Action
4-5 June: G7 in Germany; Live Earth; UN High Level Event on Climate Change
13-16 July: Financing for Development—Addis Ababa
September: UN General Assembly, New York—unveiling of the new development framework
December: 21st Conference of Parties on Climate Change, Paris—setting of new climate action targets

9. How will action/2015 meet its objectives?
iv. Through existing campaigns and movements

We will aim to work directly and in solidarity with existing campaigns and movements that have engaged and mobilised people on post-2015 and climate issues. We will seek to bolster and co-brand events and initiatives, demonstrating the scope of the campaign and the breadth of the movement.
v. By building new coalitions

We will work with partners around the world to establish action/2015 national coalitions in-country. They will deliver coordinated campaign activities at key national and international influencing moments, delivering a range of campaign actions, from online petitions to large physical mobilisations and public engagement activities.
vi. Through proxies

action/2015 needs to scale up quickly. We will use proxies for mass engagement—such as media partners, high-profile ambassadors and community/national leaders—to ensure the campaign message reaches decision-makers and hard-to-reach audiences.
We will work with platforms that can multiply our support and amplify our voice, including organisations with large communication channels (such as telecoms companies) and online platforms that can carry our message, such as Facebook, Twitter, Instagram and WhatsApp.
vii. Through global moments

We will create global moments that are pegged to key decision-making points in the two processes, to increase the pressure on decision makers and raise their level of ambition. These will include tactics that are ambitious and exciting enough to generate global media coverage and shareable online content such as films, stunts, apps and competitions.
viii. By building on the legacy of the public campaign

The public-facing campaign in 2015 will have generated interest in and knowledge of ambitious development and climate goals; a necessary precursor to long-term accountability and implementation. People in key countries in the global North and South will be aware of the commitment made by their governments and, having engaged in the action/2015 campaign, will be invested in its delivery and implementation.

1 Who can participate in action/2015? And how can one go about joining/participating in action/2015?
Interested and caring organizations can join the action/2015 movement. The campaign has a loose governance structure that enables and encourages collaboration, rather than central organization. action/2015 focuses on mobilization, rather than policy and advocacy. Autonomous, task-oriented, opt-in action teams drive the campaign through specific activities and moments. National and regional groupings define how they want to work together. Regular campaign Assemblies, involving all campaign participants, convene to make key decisions. A reference group, comprised of two representatives (one male, one female) from each of the seven geographical regions (plus two co-opted advisers) help to oversee implementation. A secretariat—the Global Hub—helps to coordinate the campaign.

ABOUT ACTION/2015
action/2015 is a growing citizen’s movement of nearly 1,000 organisations around the world coming together to demand truly ambitious agreements on poverty, inequality and climate change in 2015. The action/2015 movement will ensure that when political leaders meet and define their positions during and following two major United Nations summits convening in 2015, they will feel the intense and unavoidable pressure of the caring masses—and as a result will be more likely to take decisive and ambitious action. For more on this global movement of people who are demanding change and raising their voice for change, go tohttp://www.action2015.org/.